TRÜF
1253 18th Street, Unit 5
Santa Monica, CA 90404
We partnered with The Branding Farm to rebrand and relaunch Tahiti.com, their newest travel client. We focused on creating a sophisticated brand identity that appeals to an international market while maintaining a strong connection to Tahitian heritage.
Inspired by the Marquesan Cross, a Polynesian symbol for harmony and balance, we crafted an upscale mark to help attract the affluent traveler. Black and gold represent luxury, orange represents the sunsets and turquoise is the color of the ocean.
The mark can be used to create patterns and other graphic motifs for use in print materials.
The new site positions them as the premiere online destination through a high-end, immersive visual experience, and a simplified UX design. This makes researching, planning and booking a dream come true.
