TRÜF
1253 18th Street, Unit 5
Santa Monica, CA 90404
Found this gorgeous Alphabet set on Behance which makes me want to step away from the computer and go make something by hand. Designed by Tony Ziebetzki from Berlin, he used all old school materials--paper, scalpel, ruler and scanner--to create his own unique letters. They are geometric, architectural and clever , with the light and dark tones created by the way the scanner picks up paper layers. It's ingenious and very inspiring in an age where everything is made digitally.
We spelled out our name using the T-R-U-F which looks pretty rad. Love how it goes from rich black to blown-out white. Someday we'll need to commission an umlaut Ü.