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TRÜF was founded in 2006 by Adam Goldberg and Monika Kehrer. We’ve combined decades of marketing expertise from New York and LA’s top ad agencies with our passion for visual design, forming an intelligent and creatively-focused branding studio. We’ve built a reputation for bringing perfectionism, positive results and a unique design style to every company we work with.
What We Do.
We are hands-on designers that collaborate with the sharpest developers, strategists, copywriters and craftspeople who share our passion for designing better brands.
Brand Identity
- Visual Systems
- Brand Guidelines
- Brand Positioning
- Web Design
- Web Development
- Content Creation
- Illustration & Icons
- Print Design
- Print Production
- Copywriting
- Art Direction
- Social Media Design
- eNewsletters
- Promotional Items
- Naming
Who We Work With.
We create distinct brand design solutions for companies of all shapes and sizes, from startups to start-overs; local, national, global and galactic.
Adidas
- American Friends Musee d’Orsay
- Annenberg Foundation
- Art of Play
- Bluegiant
- Calexo
- Caprock
- Demarest Films
- DreamWorks
- Echo Capital Group
- Houlihan Lokey
- Harvard Business Review
- Indiegogo
- InventTV
- Joanna Poitier Interiors
- J+R Group
- Kitchen Toke
- Knight Foundation
- Los Angeles Times
- Margo Weathers
- Optimist Films
- Qualcomm Institute
- Rally On Media
- RollWorks
- City of Santa Monica
- Snap Foundation
- Target
- University of California
Industries We Love.
Arts & Media
As Los Angeles locals, we have a unique eye for entertainment. From your visual identity to your digital presence, everything we do is geared toward making your brand more than just skin-deep.
Tech & Finance
You’re not just another app and you’re not just old money. Tech companies work with us to be seen as trusted brands. And financial institutions trust us to evolve their brand legacies for a new era.
Culture & Education
Institutions don’t need to be so institutional. We evolve your brand’s heritage rather than throwing it away, breathing new life into dated archives and transforming it into an inviting and contemporary experience.
Consumer Goods
Consumers shop with their eyes first and it’s important to spark their interest from across the room. From cannabis to cabernet, we design consumer packaging to be attention-grabbing and just plain grabbable.