Lela Buttery is a chef and organic food specialist.

Lela Buttery not only has a unique last name, but she has a unique set of skills to match it: biologist, food educator and organic food sourcer. Her new company needed an identity that played off the Buttery name in a contemporary and bold way while staying away from butter clichés.

A set of MOO business cards in the Buttery brand colors reinforces Lela’s fun outlook on food, life, adventure and teaching.

The simple geometric mark acts as a badge of quality and easily applies itself to patterns and icons for various marketing materials.